What is Web Analytics?

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Just a few years ago, mobile-friendly sites were considered a luxury in regard to online marketing, but it’s now imperative for businesses to adapt their marketing strategies to mobile devices.

Web analytics is a generic term meaning the study of the impact of a website on its users. Ecommerce companies and other website publishers often use Web analytics software to measure such concrete details as how many people visited their site, how many of those visitors were unique visitors, how they came to the site (i.e., if they followed a link to get to the site or came there directly), what keywords they searched with on the site’s search engine, how long they stayed on a given page or on the entire site and what links they clicked on and when they left the site.

Web Analytics Software

Web analytic software can also be used to monitor whether or not a site’s pages are working correctly. With this information, Web site administrators can determine which areas of the site are popular and which areas do not get traffic. Web analytics provides these site administrators and publishers with data that can be used to streamline a website to create a better user experience.