Online advertising has become a near-requirement for businesses who are looking to pull in new clients. While there are a lot of options out there, one of the most consistently popular choices is pay-per-click marketing or ppc. Before getting involved in ppc marketing, though, it’s a good idea to understand what it’s doing for you and to get a general grasp of how the system works.
Google Analytics is a free, powerful website analytics tool. It precisely tracks visitors, referrals, search engine performance, email promotions, and even offline initiatives. Featuring visually enhanced reports, Analytics helps users focus their marketing resources, improve site navigation, and achieve a higher ROI. It measures the success of both AdWords and non-AdWords advertising campaigns, revealing which ads and keywords convert the best.
Google Analytics helps you find out what keywords attract your most desirable prospects, what advertising copy pulled the most responses, and what landing pages and content make the most money for you.
Just a few years ago, mobile-friendly sites were considered a luxury regarding online marketing. Still, it’s now imperative for businesses to adapt their marketing strategies to mobile devices. What You Need to Understand Before Planning Your Content Strategy Before you even start thinking about your content strategy, you need to accept one fact: content marketing isn’t a sprint. It’s a marathon. In this blog, we’ll explain why it’s important to manage your short-term expectations and why those who stay the course will be rewarded. First, you need to understand what makes content marketing effective in the first place. It’s a combination of technical marketing aspects of search engine optimisation (SEO) and traditional ones like brand identity and brand loyalty. None of those factors is likely to change overnight. However, what they all have in common is that if you plan a good strategy and stick to it, you’ll eventually see long-term results. Another factor at play here is trust. According to a recent Marketing Land article, building the trust of your followers requires patience: “It’s important, to be frank, that content marketing is a long game. You rarely launch a content marketing program, and the leads start rolling in. It takes time to build an audience and gain their trust. However, it’s well worth it once you do.” So why wouldn’t this characteristic of content marketing scare businesses away? If you knew beforehand how long it would take for the effects to kick in, why would you even start in the first place? There are essentially two reasons. The first is that there’s no such thing as an online marketing practice that will build brand support and trust and increase your page rankings overnight. As a general rule of thumb, anything that sounds too good to be true probably is. The other reason is that practising content marketing gives you an excellent chance to increase your page rank on Google and build a large audience. From a technical standpoint, Google will like the fact that you’re frequently posting fresh, quality content. Moreover, your content will demonstrate to your followers that you’re dedicated to your business, your industry and to providing others with value. Are you making the most of your online strategy? Find out today with our Complimentary Online Marketing Audit.
