93% of all experiences online begin with a search engine. That means SEO is more important than ever. Nevertheless, companies like Google and Microsoft keep changing the rules, moving the target, and it is becoming more and more challenging to stay on top of all the changes. The rules won’t stop changing, but this practical tip to improve your search engine marketing will help keep you one step ahead of the competition.
Utilize the Free Backlink
In the old days (well, at least before Google’s 2011 Penguin update), it was easy to rank well in organic search. All you needed was a little bit of money. You would pay a link farm a nominal fee, and they would link hundreds or even thousands of websites to your site. Google’s algorithm would think you must have a good site because so many people are linking to it, and you would skyrocket up the search engine rankings, leaving your opponents in the dust. These days, things are no longer so easy, but in a way that is a blessing in disguise. It means that real quality backlinks are more valuable than they have ever been. Of course, they need to be obtained legitimately, and one to do that is by joining an industry-related forum. Those forums usually have a place for a signature, and all you have to do is link your website there. That is a great way to get a free backlink. You can post quality responses there to get traffic from the forum.