Search Engine Marketing: The Best Way I Know to Create an Innovative Strategy
E-commerce can make you a lot of money. However, you need to be innovative in your search engine marketing strategy if you want to have success. Whether you are selling baby clothes or information for new parents, you need to have these two elements if you want to have success online.
1) Remove All the Jargon
If you want to succeed in business, you need to speak the same language that your customers speak. The book Boost E-Commerce Sales and Make More Money notes:
Understand the keywords and the languages your customers speak. Avoid jargon. Use those keywords and that language in your marketing material so you can ensure you’re speaking to them directly to understand their problems. Then solve those problems on your e-commerce pages.
In other words, you need to have your finger on the pulse of the community that you are selling to.
2) Use an Email Opt-in Form
Sometimes, people would like to buy from you, but they are not ready to buy. However, once they leave your website, there is no way to communicate with them anymore. That is why it is crucial to obtain their email address. If you use an opt-in box, some visitors will give you their email. You can increase your conversion rate by offering them a gift, such as a coupon code for your store or possibly a free E-book. Make sure the information is useful; it represents your brand. Remember, quality is a must when giving away free stuff.