Social Media Marketing: Interact with Followers on Twitter

There’s always a lot of buzz regarding social media marketing, and some of it has to do with its effectiveness. Businesses want to know if social media is worth the investment in time and money.

Research says yes. Then again, it depends on your overall goals when it comes to social media marketing. It probably won’t increase your sales by 90%, but it will make an impact in terms of lead generation, customer engagement, and your brand identity.

Let’s concentrate on Twitter for now. Businesses that are active on Twitter have the opportunity to interact with their followers every day. If they do it right, they’ll be able to convert those followers into customers.

But don’t just take our word for it. Here are the results of a recent Twitter survey:

• 72% of people are more likely to make a future purchase from an SMB after they follow or interact with them on Twitter.
• 30% of people are more likely to recommend an SMB they follow.
• 85% of people said they’re more likely to visit an SMB if a friend recommends them.

If any of the points mentioned in the list align with your social media marketing goals, then you should create a Twitter account today. If you already have one, you should do something today to increase your follower engagement.

Different social media sites require different strategies, and you need to play to each platform’s strength. We recommend posting Tweets frequently and interacting with customers as much as possible for Twitter. Consider posting content to Twitter and starting a discussion with followers.

Interacting with followers may not immediately impact your sales, but there’s a good chance it will result in the future. Of course, social media marketing doesn’t work overnight, but your business will benefit from a loyal follower base if you stick with it.

Are you making the most of your online strategy? Find out today with our Complimentary Online Marketing Audit.