6 Reasons Why a Website is Important for your Business
A simple question, What is a website? In its bare form, a website is a single domain that consists of different web pages. Of course, we should all know that by now, but surprisingly, we don’t all know the benefits a website can provide for your business. It's shocking to witness how many businesses don’t actually have a website or online presence!
If you have a business and don’t have a website, you are losing out on great opportunities for your business. In addition, a website itself can be used to accomplish many different marketing strategies to help your business grow.
As a business owner, you need to know where your consumers are. But what if consumers know your business and what you can offer, but they can’t reach you? That is one of the risks you take by not having a website for your business.
What are some other benefits of having a business website?
- Cost-Effective
You know exactly how much your website is going to cost you and its ongoings – a brick and mortar store, on the other hand, is susceptible to many out of the ordinary occurrences which could blow out the costs such as leaving the lights on, theft, damage, extra staff etc.
- Custom Reports
Create, save, and edit custom reports that present the information you want to see organized in the way you want to see it. A drag and drop interface lets you select the metrics you want and define multiple levels of sub-reports. Once created, each custom report is available for as long as you want it.
A strategically developed website and online presence solution provides tremendous benefits and costing outlines.
- Accessible around the clock
Your website and social media accounts are accessible 24/7/365. Imagine that you want to buy from a store. You put in all the effort required to go to the store, but when you get there, it’s closed. We all know how irate we feel in that situation. You’ll think twice about going back given the bad taste it left (ok might have been your fault for not checking, but hey, this is proving the point here!). You will find another store that is more easily accessible.
Since your website is operational around the clock, your customers and clients can easily access your website and services from the convenience of the local coffee shop, their couch or their bed.
- Convenient
What is more convenient: driving outside to look for different stores that are available to shop in, or sitting in the comfort of your own home and shopping for the products you’re looking for? The pretty obvious answer, unless you like aimlessly driving around. Smart businesses realise this and thus have their own website housing their products and services so that potential customers can browse online for the products they want to purchase.
- Credibility
By building a website, you allow your business to tell consumers why they should trust you and the testimonials and facts to back up those opportunities. Believe it or not, most people will search the internet for a product or service before the purchase to check the credibility first. When you provide a good service or product, positive word-of-mouth about your business is likely to spread. Which, in turn, delivers more repeat and new business.
People tend to trust a business after they have done business with it. Using your website, you can continuously serve consumers online and increase your credibility as a business owner.
- Sales
Without sales or selling more than you spend, your business is doomed. By having an online presence, you allow for the sale of your products or services around the clock to whoever whenever with no or hardly any limitations; Unless you run out of stock or overworked, but that’s a good problem to have, right! Giving your business the online presence it deserves is crucial to your brand and accountants smile.
In short, being visible worldwide means, you are very likely to gain more customers. The more customers and visitors you have, the more sales you will generate. The more sales you generate, the happier you and your shareholders will be!
- Marketing
Having a website and online presence strategy allows you to market your business online. There are lots of marketing strategies you can use to advertise and market your business. All online marketing strategies have been proven to be effective. Which ones you choose depends on the type of business you are in. Please speak to us to see which are best for your business.
Bottom Line
Every business must have a website. The more professional your website is, the more advantages you can gain. Feel free to let us know your thoughts by commenting on our Facebook Page @EtechAustralia.
You might also want to check out our services page. Let us help you develop an effective website solution for your business, tailored to honing in on your prospective clients.
Need Consulting about your start up website for your business or to upgrage current website to uptodate platform?
Make a request today regarding your Complimentary Online Marketing Audit.
Are you making the most of your online strategy? Find out today with our Complimentary Online Marketing Audit.
Frequently asked questions with answers:
Should a small business have a website?
Absolutely, today's advertisement and business directories have heavily changed from paper form to digital and internet form. That's simply because more people nowadays rely on their smartphones and the internet to search for products and services they need on the go from literally everywhere. So it makes sense to say businesses with a website are more likely to be visible to these large potential customers, overtaking competitors without a website.
How much does a new website cost?
On average, though, it costs around $200 to build a website, that's for platform costs and when you do it yourself, with an ongoing cost of around $50 per month to maintain it. Of course, this estimate is higher if you hire a designer or developer – expect an upfront charge of around $6,000, with an ongoing cost of $1,000 per year.
Do I need a website in 2021?
The most reasonable fact is that you have ownership and control over your website's contents. Having a website also helps you increase your business credibility, build your business brand, promote your business, and reach a wider audience.
At Etech Computers we provide 60-min free consultation on online strategies customized to your business
We love to hear back from you, Book a Session.
Etech Computers
35 Brian Street, Merrylands West, NSW 2160, Australia
0424 525 228
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